Focused on generative creativity

Hi, I’m a product designer focused on the new era of Generative-AI tools.

As a product designer with over 15 years of experience, I have honed my skills as both a design leader and individual contributor in large organizations to small startups. Currently, I am working on creating a cutting-edge tool that combines the power of AI with my expertise. I would be excited to explore collaboration opportunities if you are also in this space.

In my previous role as the leader of Adobe Design Lab, I had the opportunity to bring new and innovative products to the creative industry through the use of emerging technologies like AR, VR, and AI. I initiated the "AI & Design" program, the "Sensory Design Language initiative for Spatial Computing," and the "AR Artist in Residence" program, all to progress the field of design.

In my previous role as the leader of Adobe Design Lab, I had the opportunity to bring new and innovative products to the creative industry through the use of emerging technologies like AR, VR, and AI. I initiated the "AI & Design" program, the "Sensory Design Language initiative for Spatial Computing," and the "AR Artist in Residence" program, all to progress the field of design.

After my time at Adobe, I worked at innovation labs for Samsung and FrameStoreVR, and co-founded the AR startup Dekko in 2010. Our vision for Dekko was to create a platform for game developers to create games that interacted with the real world. Although Dekko has since shut down, my co-founder later sold an iteration of the company,, to Niantic.

Originally from Australia and raised by Dutch parents, I now live in Brooklyn, New York, with my two wonderful, albeit angsty, teenage kids. When I'm not working on my latest project, I enjoy mentoring artists at New Inc, making furniture, or jogging in Prospect Park. If you're in the area, let's grab a cup!

Essays & Talks

RECENT talks


Emerging Technologies

Grace Hopper Conference, Miami

July 20, 2019

AIGA Intersectional Craftswomxnship

Design Week San Francisco

MAy 29, 2019

3D is Normcore

AWE, San Francisco

15 min READ

MAY 8 & 9, 2019

Design Ethics: A Framework

99U, New York City

8 min read

october 3, 2018

Design for our Senses, not our Devices

AWE, San Jose

Spatial Computing reverses today’s UX paradigms with a new approach called, Sensory Design.


October 15, 2018

Shaping the Future of Emerging Design

Adobe MAX, Los Angeles

November 1 & 2, 2018

Design of Busniess

Yale School of Business

November 15, 2018

The New Context

Digital Garage, San Francsico


MAy 29, 2020

Divergent Mind Thriving in a World That Wasn't Designed for You

Author Jenara Nerenberg.

Silka Sietsma is another bright star in the neurodivergent un-
derworld of tech and design in Silicon Valley....

excerpt 5 min readBUY book

MAY, 2019

O’Reilly, Creating Augmented and Virtual Realities

Chapter 2, Designing for our Senses, Not Our Devices by Silka Miesnieks.

20 min read

The Future of Design in a Digital-Physical World

MAY, 2019

"It will dramatically expand our means for collaborating with one another and consuming information. It will profoundly change the way we work, live, learn, and play. And, its effect on society will be larger than desktop and mobile computing combined."


Convergence: How The World Will Be Painted With Data

MARCH, 2019

In Convergence author and Forbes columnist Charlie Fink tells the story of Augmented Reality (AR), a new technology that’s already seeping into every smartphone and every workplace.

HWM Singapore

AI in the Age of Design

July, 2018

"The big mental model change designers are going to have to make is that they're not in control of the context and the location anymore."

portfolio Magazine

Meet The Head Of Adobe Design Lab, Silka Sietsma

6 Jun 2018

She practically sits on a pile of very cool inventions, but Silka Miesnieks, who heads the Design Lab at Adobe, does not feel that she has seen it all—in fact, what’s keeping her excited is what lies ahead.

4 MIN read

Designing for Humanity begins, Now

may 30, 2018

My talk from the Inspire Track at AWE USA 2018 - the World's #1 XR Conference & Expo.


AI Resources for Creatives

May 6, 2018

As we try to define what it means to be a designer using AI technologies, I want to share great reading list, on the ground learnings and a designers perspective. Enjoy…


5 Mins With… Silka

4 MAY, 2018

Silka Sietsma, Head of Design Lab at Adobe, talks about immersive design and what the next wave of artificial intelligence will bring to the human centered design approach.

4 MIN read
Creative Dialogue

Why Designers Need To Understand AI

April 12, 2018

We bring together a group of experts to visualize, experiment and create the technologies and techniques we will need in the future.


Designing in the Wild West

april 6, 2018

We are pleased to share our first white paper on 3D prototyping set ocument the tools, workflows, and challenges faced by designers, developers, creatives

Design up

The Future is Sensory

november 12, 2017

Silka Sietsma talking about designing for the real world using emerging technologies at Design Up Conference.


Embrace Artificial Intelligence But Do So Responsibly

March 7, 2018

Any mention of Artificial Intelligence, or AI, inspires some trepidation in many people, including designers, but those most familiar with it say that designers should be excited about the advent of AI.

venture beat

Adobe designers offer 4 insights into VR’s future

FEBRUARY 12, 2018

The rise of virtual reality has led to Adobe building the platforms necessary for creators to transition into the world of 3D spatial computing. I’ve interviewed four innovators from Adobe Research and Silka Sietsma to get insights on the future of VR and 3D immersive technologies.

adobe blog

Designing for an Immersive World

november 29, 2017

As more disruptive technology emerges, this generation of designers will be tasked with creating the products and services that enable truly immersive experiences.

4 MIN read
adobe blog

How AR, VR, and Voice are Redefining Digital Experiences

November 16, 2017

Emerging technologies like virtual reality, augmented reality, mixed reality, and voice interaction are reshaping the way we engage with the world and transforming digital experiences.


Selected Work

Bringing Mixed Reality & VR to Samsung

Silka led the design team at Samsung’s innovation group to explore productization of Mixed Reality & VR. She also worked with Industrial Designers to prototype multiple wearable form factors.

Founding Dekko. Inventing Mixed Reality.

Dekko is one of the only teams (apart from Hololens recently) who have invented, built and user-tested in the real world, true Mixed Reality products.

As VP of Product Design, Silka provided design and product market fit leadership to our team of 10.

A new product for Framestore VR Labs

Designed the first in-house commercial product. Workshopped product direction, user flow, and iterative design process together with FX artists and development team, delivering a compelling VR experience to grow their business.

Launching a toys-to-life game ... Infinity Arms

Silka worked with a branding agency, toy designer, manufacturer, and distribution channels to launch Jumo's first physical toy and mobile Augmented Reality game.

© Copyright is a misdemeanor

Twitter . Medium . Email